Spade
Spade is a line of sugar-free, all-natural sodas for the health-conscious consumer. Available in six flavors, the better-for-you brand’s sparkling sodas are made with hydrating electrolytes, sweetened with stevia, and are free from sugar and calories.
Embracing the brand’s commitment to health and transparent ingredients, Spade’s visual identity utilizes a straight-forward, type-focused design. Key callouts are created with a top down hierarchy in mind, reiterating the brand’s pledge to clean and all-natural flavors. The color system is driven by each flavor SKU, playing into the ingredients with eye-catching color combinations. Combining bold typographic design and appetizing color selections, Spade’s packaging is a compelling standout that also prioritizes integral online platforms in e-commerce and social media.
Team:
Agency: Colony
Creative Director: Adam Nathanson
Strategy Director: Adam Renfree
Project Management: Brittany Kuo
Creative Director: Adam Nathanson
Strategy Director: Adam Renfree
Project Management: Brittany Kuo
